Marketing 3.0

From Products to Customers to the Human Spirit

Business & Finance, Marketing & Sales
Cover of the book Marketing 3.0 by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ISBN: 9780470609798
Publisher: Wiley Publication: March 30, 2010
Imprint: Wiley Language: English
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
ISBN: 9780470609798
Publisher: Wiley
Publication: March 30, 2010
Imprint: Wiley
Language: English

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

More books from Wiley

Cover of the book Edmund Husserl by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Scale-up by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Behavioral Modeling and Predistortion of Wideband Wireless Transmitters by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Healing Depression the Mind-Body Way by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Seasonal Stock Market Trends by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Facilities Management by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Raspberry Pi für Dummies by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book A History of Modern Drama, Volume I by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Laptops For Seniors For Dummies by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Fundamentals and Applications of Organic Electrochemistry by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Optimization Methods in Metabolic Networks by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Managing Teams For Dummies by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book The Possibility of Culture by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Wavelet Neural Networks by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Cover of the book Hacking Wireless Networks For Dummies by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy