Marketing and American Consumer Culture

A Cultural Studies Analysis

Business & Finance, Marketing & Sales, Research, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Marketing and American Consumer Culture by Arthur Asa Berger, Springer International Publishing
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Author: Arthur Asa Berger ISBN: 9783319473284
Publisher: Springer International Publishing Publication: December 15, 2016
Imprint: Palgrave Macmillan Language: English
Author: Arthur Asa Berger
ISBN: 9783319473284
Publisher: Springer International Publishing
Publication: December 15, 2016
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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