Marketing and General Practice

Nonfiction, Health & Well Being, Medical
Cover of the book Marketing and General Practice by Colin Gilligan, Robin Lowe, CRC Press
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Author: Colin Gilligan, Robin Lowe ISBN: 9781315346014
Publisher: CRC Press Publication: May 8, 2018
Imprint: CRC Press Language: English
Author: Colin Gilligan, Robin Lowe
ISBN: 9781315346014
Publisher: CRC Press
Publication: May 8, 2018
Imprint: CRC Press
Language: English

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

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