Marketing and Promoting Electronic Resources

Creating the E-Buzz!

Nonfiction, Reference & Language, Language Arts, Library & Information Services
Cover of the book Marketing and Promoting Electronic Resources by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317994077
Publisher: Taylor and Francis Publication: October 18, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781317994077
Publisher: Taylor and Francis
Publication: October 18, 2013
Imprint: Routledge
Language: English

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.

More books from Taylor and Francis

Cover of the book Social Identity at Work by
Cover of the book Exploring Positive Relationships at Work by
Cover of the book Science of Food by
Cover of the book Health Care and Immigration by
Cover of the book Common Complaints in Couple Therapy by
Cover of the book The Network Society by
Cover of the book Urban Planning And The Development Process by
Cover of the book Sexing War/Policing Gender by
Cover of the book International Organizations in Global Environmental Governance by
Cover of the book Fairy Tales and the Art of Subversion by
Cover of the book The Thinking Child by
Cover of the book Foundations of Distance Education by
Cover of the book European-East Asian Borders in Translation by
Cover of the book Watching Police, Watching Communities by
Cover of the book Close to the Sources by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy