Marketing and the Common Good

Essays from Notre Dame on Societal Impact

Business & Finance, Marketing & Sales, Consumer Behaviour, Business Reference, Business Ethics
Cover of the book Marketing and the Common Good by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781134091140
Publisher: Taylor and Francis Publication: July 24, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781134091140
Publisher: Taylor and Francis
Publication: July 24, 2013
Imprint: Routledge
Language: English

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

More books from Taylor and Francis

Cover of the book Preserving New York by
Cover of the book Transboundary Water Governance and International Actors in South Asia by
Cover of the book Demystifying Love by
Cover of the book The Martyred Inquisitor: The Life and Cult of Peter of Verona (†1252) by
Cover of the book Lean Demand-Driven Procurement by
Cover of the book Sufis in Western Society by
Cover of the book Turf War by
Cover of the book Social Control by
Cover of the book The Business Student's Guide to Sustainable Management by
Cover of the book Pharmaceutical Research, Democracy and Conspiracy by
Cover of the book The Transatlantic Gothic Novel and the Law, 1790–1860 by
Cover of the book Media Management and Digital Transformation by
Cover of the book Planning Sustainable Transport by
Cover of the book Organizational Justice during Strategic Change by
Cover of the book Charisma and Fascism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy