Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Big Oil: Brand Lessons from the World’s Largest Companies by M. Robinson, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Robinson ISBN: 9781137388070
Publisher: Palgrave Macmillan US Publication: July 21, 2014
Imprint: Palgrave Pivot Language: English
Author: M. Robinson
ISBN: 9781137388070
Publisher: Palgrave Macmillan US
Publication: July 21, 2014
Imprint: Palgrave Pivot
Language: English

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

More books from Palgrave Macmillan US

Cover of the book Toward a Criminology of Disaster by M. Robinson
Cover of the book Orature and Yoruba Riddles by M. Robinson
Cover of the book Building Noah’s Ark for Migrants, Refugees, and Religious Communities by M. Robinson
Cover of the book Toward an Urban Cultural Studies by M. Robinson
Cover of the book Scaling Social Impact by M. Robinson
Cover of the book Thinking Poetry by M. Robinson
Cover of the book Empress Adelheid and Countess Matilda by M. Robinson
Cover of the book Holocaust as Fiction by M. Robinson
Cover of the book A History of Collective Creation by M. Robinson
Cover of the book Energy Efficiency and the Future of Real Estate by M. Robinson
Cover of the book Payday Lending by M. Robinson
Cover of the book State Formation and Identity in the Middle East and North Africa by M. Robinson
Cover of the book Cultural Representations of Massacre by M. Robinson
Cover of the book Reclaiming Poch@ Pop: Examining the Rhetoric of Cultural Deficiency by M. Robinson
Cover of the book China Engages Global Health Governance by M. Robinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy