Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Business & Finance, Industries & Professions, Industries, Marketing & Sales
| Author: | M. Robinson | ISBN: | 9781137388070 |
| Publisher: | Palgrave Macmillan US | Publication: | July 21, 2014 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | M. Robinson |
| ISBN: | 9781137388070 |
| Publisher: | Palgrave Macmillan US |
| Publication: | July 21, 2014 |
| Imprint: | Palgrave Pivot |
| Language: | English |
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
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