Marketing Cases from Emerging Markets

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Cases from Emerging Markets by , Springer Berlin Heidelberg
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Author: ISBN: 9783642368615
Publisher: Springer Berlin Heidelberg Publication: September 3, 2013
Imprint: Springer Language: English
Author:
ISBN: 9783642368615
Publisher: Springer Berlin Heidelberg
Publication: September 3, 2013
Imprint: Springer
Language: English

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

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