Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Nonfiction, Travel, Asia, China, Business & Finance, Management & Leadership, Management
Cover of the book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters ISBN: 9781317789192
Publisher: Taylor and Francis Publication: April 8, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
ISBN: 9781317789192
Publisher: Taylor and Francis
Publication: April 8, 2014
Imprint: Routledge
Language: English

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

More books from Taylor and Francis

Cover of the book Perspectives on Gratitude by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Psychology and Mental Health by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Basic Cantonese by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Surveillance, Capital and Resistance by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The Development of Language Processing Strategies by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Internet Retailing and Future Perspectives by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Rightist Multiculturalism by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book How We Think by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Teaching Tough Kids by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The Transitional Approach to Change by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book An Account of the British Settlement of Aden in Arabia by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Housing, Markets and Policy by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Seven Metaphors on Management: Tools for Managers in the Arab World by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Children and Their Changing Media Environment by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Women, Music, Culture: An Introduction by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy