Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Nonfiction, Travel, Asia, China, Business & Finance, Management & Leadership, Management
Cover of the book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters ISBN: 9781317789192
Publisher: Taylor and Francis Publication: April 8, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
ISBN: 9781317789192
Publisher: Taylor and Francis
Publication: April 8, 2014
Imprint: Routledge
Language: English

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

More books from Taylor and Francis

Cover of the book Managing for Resilience by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Britain's Competitiveness by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The Problem of Trust and Monopoly Control by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Universal Jurisdiction in International Criminal Law by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The International Monetary Tangle by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Peaceful Intervention in Intra-State Conflicts by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Industrialization and the Transformation of American Life: A Brief Introduction by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Diversity in Advertising by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Gender and the Genocide in Rwanda by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The Official History of the Falklands Campaign, Volume 1 by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Propaganda and Nation Building by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book Queer Crips by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book The Psychology of Death Investigations by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book War Trauma and Its Wake by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Cover of the book State, Policy and Conflicts in Northeast India by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy