Marketing Channel Strategy

An Omni-Channel Approach

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Marketing Channel Strategy by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary ISBN: 9781315506432
Publisher: Taylor and Francis Publication: June 3, 2016
Imprint: Routledge Language: English
Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
ISBN: 9781315506432
Publisher: Taylor and Francis
Publication: June 3, 2016
Imprint: Routledge
Language: English

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

More books from Taylor and Francis

Cover of the book The End of Territoriality? by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Addressing Special Educational Needs and Disability in the Curriculum: Science by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Coming of Age of the Green Community by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Violence and American Cinema by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Performance-Based Management Systems by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Secularism and Religion in Jewish-Israeli Politics by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Legitimacy and Force: State Papers and Current Perspectives by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Quest for the Nazi Personality by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book NATO Enters the 21st Century by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Diversity and Decomposition in the Labour Market by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Mathematics in the Primary School by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Japanese-German Relations, 1895-1945 by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Understanding Children with Special Needs by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Feminist Theory by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Edmund Campion by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy