Marketing Cultural and Heritage Tourism

A World of Opportunity

Nonfiction, Social & Cultural Studies, Social Science, Archaeology
Cover of the book Marketing Cultural and Heritage Tourism by Rosemary Rice McCormick, Taylor and Francis
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Author: Rosemary Rice McCormick ISBN: 9781315424835
Publisher: Taylor and Francis Publication: December 5, 2016
Imprint: Routledge Language: English
Author: Rosemary Rice McCormick
ISBN: 9781315424835
Publisher: Taylor and Francis
Publication: December 5, 2016
Imprint: Routledge
Language: English

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

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