Marketing Database Analytics

Transforming Data for Competitive Advantage

Business & Finance, Economics, Statistics, Marketing & Sales, Research
Cover of the book Marketing Database Analytics by Andrew D. Banasiewicz, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew D. Banasiewicz ISBN: 9781135125684
Publisher: Taylor and Francis Publication: July 11, 2013
Imprint: Routledge Language: English
Author: Andrew D. Banasiewicz
ISBN: 9781135125684
Publisher: Taylor and Francis
Publication: July 11, 2013
Imprint: Routledge
Language: English

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the book:

  • Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification
  • Establishes the importance of database analytics, integrating both business and marketing practice
  • Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data
  • Includes cases and exercises to guide students’ learning

Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the book:

Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

More books from Taylor and Francis

Cover of the book Reasonableness in Liberal Political Philosophy by Andrew D. Banasiewicz
Cover of the book Criminal Psychology by Andrew D. Banasiewicz
Cover of the book The Works of Elizabeth Gaskell, Part I Vol 1 by Andrew D. Banasiewicz
Cover of the book A History of Economic Science in Japan by Andrew D. Banasiewicz
Cover of the book A Dictionary of the Sacred Language of All Scriptures and Myths (Routledge Revivals) by Andrew D. Banasiewicz
Cover of the book Truth, Politics, Morality by Andrew D. Banasiewicz
Cover of the book New Technologies and Emerging Spaces of Care by Andrew D. Banasiewicz
Cover of the book Science and the Internet by Andrew D. Banasiewicz
Cover of the book Haptic Allegories by Andrew D. Banasiewicz
Cover of the book Film and Politics in America by Andrew D. Banasiewicz
Cover of the book Sustainable Consumption, Ecology and Fair Trade by Andrew D. Banasiewicz
Cover of the book Social and Personality Development by Andrew D. Banasiewicz
Cover of the book Starting with Gender in International Higher Education Research by Andrew D. Banasiewicz
Cover of the book Negation in Non-Standard British English by Andrew D. Banasiewicz
Cover of the book India Migration Report 2014 by Andrew D. Banasiewicz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy