Marketing Demystified

Business & Finance, Marketing & Sales, Research, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book Marketing Demystified by Donna Anselmo, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donna Anselmo ISBN: 9780071737180
Publisher: McGraw-Hill Education Publication: August 6, 2010
Imprint: McGraw-Hill Education Language: English
Author: Donna Anselmo
ISBN: 9780071737180
Publisher: McGraw-Hill Education
Publication: August 6, 2010
Imprint: McGraw-Hill Education
Language: English

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing’s four Ps . . . plus three—planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

More books from McGraw-Hill Education

Cover of the book A Visual Cruising Guide to the Southern New England Coast by Donna Anselmo
Cover of the book 201 Killer Cover Letters Third Edition by Donna Anselmo
Cover of the book Java 8 Preview Sampler by Donna Anselmo
Cover of the book The Art of Talking to Anyone: Essential People Skills for Success in Any Situation by Donna Anselmo
Cover of the book The Properties of Gases and Liquids 5E by Donna Anselmo
Cover of the book There's More to Life Than the Corner Office by Donna Anselmo
Cover of the book Hands-On Oracle Database 10g Express Edition for Windows by Donna Anselmo
Cover of the book Morgan and Mikhail's Clinical Anesthesiology Flashcards by Donna Anselmo
Cover of the book The History of Chinese Contemporary Educational Thoughts by Donna Anselmo
Cover of the book Six Sigma For Managers by Donna Anselmo
Cover of the book Developing Reflective Practice: A Guide For Beginning Teachers by Donna Anselmo
Cover of the book The Mental Health Needs Of Children & Young People: Guiding You To Key Issues And Practices In Camhs by Donna Anselmo
Cover of the book Understanding Health Policy: A Clinical Approach, Seventh Edition by Donna Anselmo
Cover of the book The 200 SuperFoods That Will Save Your Life: A Complete Program to Live Younger, Longer by Donna Anselmo
Cover of the book Effective Documentation for Physical Therapy Professionals, Second Edition by Donna Anselmo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy