Marketing for Health and Wellness Programs

Business & Finance, Marketing & Sales, Nonfiction, Health & Well Being, Medical
Cover of the book Marketing for Health and Wellness Programs by James Busbin, Donald Self, Taylor and Francis
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Author: James Busbin, Donald Self ISBN: 9781136579714
Publisher: Taylor and Francis Publication: January 11, 2013
Imprint: Routledge Language: English
Author: James Busbin, Donald Self
ISBN: 9781136579714
Publisher: Taylor and Francis
Publication: January 11, 2013
Imprint: Routledge
Language: English

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.

Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.

Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.

Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.

Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

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