Marketing for Special and Academic Libraries

A Planning and Best Practices Sourcebook

Nonfiction, Reference & Language, Language Arts, Library & Information Services
Cover of the book Marketing for Special and Academic Libraries by Valerie S. Gordon, Patricia C. Higginbottom, Rowman & Littlefield Publishers
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Author: Valerie S. Gordon, Patricia C. Higginbottom ISBN: 9781442262713
Publisher: Rowman & Littlefield Publishers Publication: March 15, 2016
Imprint: Rowman & Littlefield Publishers Language: English
Author: Valerie S. Gordon, Patricia C. Higginbottom
ISBN: 9781442262713
Publisher: Rowman & Littlefield Publishers
Publication: March 15, 2016
Imprint: Rowman & Littlefield Publishers
Language: English

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:

  • The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.

  • The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.

  • Marketing tools:

    • Digital publications,
    • Social media,
    • Visual and print marketing materials,
    • Personal interactions
    • Events
  • you can use throughout the year.

For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:

For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

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