Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing for Tourism and Hospitality by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang, Taylor and Francis
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Author: Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang ISBN: 9781317308799
Publisher: Taylor and Francis Publication: March 4, 2019
Imprint: Routledge Language: English
Author: Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang
ISBN: 9781317308799
Publisher: Taylor and Francis
Publication: March 4, 2019
Imprint: Routledge
Language: English

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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