Marketing God to Teens

Branding Without Dismantling

Nonfiction, Religion & Spirituality, Christianity, General Christianity
Cover of the book Marketing God to Teens by Ryan J. Doeller, Xlibris UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ryan J. Doeller ISBN: 9781456822521
Publisher: Xlibris UK Publication: November 29, 2010
Imprint: Xlibris UK Language: English
Author: Ryan J. Doeller
ISBN: 9781456822521
Publisher: Xlibris UK
Publication: November 29, 2010
Imprint: Xlibris UK
Language: English

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.

More books from Xlibris UK

Cover of the book Joey the Kangaroo by Ryan J. Doeller
Cover of the book The Shining Path by Ryan J. Doeller
Cover of the book Hieroglyphs and Arithmetic of the Ancient Egyptian Scribes by Ryan J. Doeller
Cover of the book When Harry Met Vicky—A Fatal Attraction by Ryan J. Doeller
Cover of the book The Ultimate Love by Ryan J. Doeller
Cover of the book Spirit, Soul and Body by Ryan J. Doeller
Cover of the book Poetry Playground by Ryan J. Doeller
Cover of the book Returnees of the Dead Forest by Ryan J. Doeller
Cover of the book Girls That Crave for Love by Ryan J. Doeller
Cover of the book Who Is Your Mother? by Ryan J. Doeller
Cover of the book No More Fear by Ryan J. Doeller
Cover of the book Princess Diana by Ryan J. Doeller
Cover of the book Ninarphay Tales the Four Monarchs and the Grand Griffin by Ryan J. Doeller
Cover of the book Meditation by Ryan J. Doeller
Cover of the book Christian Discrepancy, Disputes, Disservice and Devious Behaviour:‘An Evangelical Perspective’ by Ryan J. Doeller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy