Marketing in Context

Setting the Scene

Business & Finance, Management & Leadership, Operations Research, Marketing & Sales
Cover of the book Marketing in Context by Chris Hackley, Palgrave Macmillan UK
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Author: Chris Hackley ISBN: 9781137297112
Publisher: Palgrave Macmillan UK Publication: November 14, 2013
Imprint: Palgrave Macmillan Language: English
Author: Chris Hackley
ISBN: 9781137297112
Publisher: Palgrave Macmillan UK
Publication: November 14, 2013
Imprint: Palgrave Macmillan
Language: English

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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