Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition
Timeless Strategies for Success, Condensed Edition
Business & Finance, Marketing & Sales
| Author: | ISBN: | 9781440828539 | |
| Publisher: | ABC-CLIO | Publication: | November 12, 2012 |
| Imprint: | Language: | English |
| Author: | |
| ISBN: | 9781440828539 |
| Publisher: | ABC-CLIO |
| Publication: | November 12, 2012 |
| Imprint: | |
| Language: | English |
Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.
Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.
Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
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