Marketing in the Age of Google, Revised and Updated

Your Online Strategy IS Your Business Strategy

Business & Finance, Marketing & Sales
Cover of the book Marketing in the Age of Google, Revised and Updated by Vanessa Fox, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vanessa Fox ISBN: 9781118343005
Publisher: Wiley Publication: March 20, 2012
Imprint: Wiley Language: English
Author: Vanessa Fox
ISBN: 9781118343005
Publisher: Wiley
Publication: March 20, 2012
Imprint: Wiley
Language: English

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.

  • Updated statistics, tools, and recommendations
  • Details about the latest changes from Google, Bing, and the overall search landscape
  • Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"
  • Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix

Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.

Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

More books from Wiley

Cover of the book Fischer-Tropsch Refining by Vanessa Fox
Cover of the book Macrobiotics For Dummies by Vanessa Fox
Cover of the book Comparative Economic Systems by Vanessa Fox
Cover of the book Kleines Business-Lexikon by Vanessa Fox
Cover of the book The Essential Guide to Becoming a Staff Nurse by Vanessa Fox
Cover of the book 5G for the Connected World by Vanessa Fox
Cover of the book Spirituality in the Workplace: A Philosophical and Social Justice Perspective by Vanessa Fox
Cover of the book Alginates by Vanessa Fox
Cover of the book Power in the 21st Century by Vanessa Fox
Cover of the book The Encyclopedia of Eastern Orthodox Christianity by Vanessa Fox
Cover of the book Drawing Cartoons and Comics For Dummies by Vanessa Fox
Cover of the book SharePoint For Dummies by Vanessa Fox
Cover of the book The CSA Exam by Vanessa Fox
Cover of the book ITIL Intermediate Certification Companion Study Guide by Vanessa Fox
Cover of the book Brazil by Vanessa Fox
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy