Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Policy
Cover of the book Marketing Leadership in Government by Edward Elder, Palgrave Macmillan UK
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Author: Edward Elder ISBN: 9781349949199
Publisher: Palgrave Macmillan UK Publication: July 17, 2016
Imprint: Palgrave Macmillan Language: English
Author: Edward Elder
ISBN: 9781349949199
Publisher: Palgrave Macmillan UK
Publication: July 17, 2016
Imprint: Palgrave Macmillan
Language: English

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

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