Marketing Livestock and Meat

Nonfiction, Science & Nature, Technology, Food Industry & Science, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing Livestock and Meat by William H Lesser, CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: William H Lesser ISBN: 9781351433549
Publisher: CRC Press Publication: February 6, 2018
Imprint: CRC Press Language: English
Author: William H Lesser
ISBN: 9781351433549
Publisher: CRC Press
Publication: February 6, 2018
Imprint: CRC Press
Language: English

This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market.

Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing of red meats. The author describes specific applications vital to successful operation of the complex and far-reaching marketing system of meat and livestock, including international trade, grades and grading, health matters, demand for meat, price reporting and electronic markets, costs and benefits, and their combination into marketing strategies for producers. To supplement the research, theories, and strategies presented in this important book, there are many charts, graphs, and photographs. All persons connected to the marketing of meat and livestock--undergraduate students in North America, foreign students interested in exporting meat to the U. S., and most segments of the livestock sector, including supply and processing firms and retailers--will benefit from this important book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market.

Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing of red meats. The author describes specific applications vital to successful operation of the complex and far-reaching marketing system of meat and livestock, including international trade, grades and grading, health matters, demand for meat, price reporting and electronic markets, costs and benefits, and their combination into marketing strategies for producers. To supplement the research, theories, and strategies presented in this important book, there are many charts, graphs, and photographs. All persons connected to the marketing of meat and livestock--undergraduate students in North America, foreign students interested in exporting meat to the U. S., and most segments of the livestock sector, including supply and processing firms and retailers--will benefit from this important book.

More books from CRC Press

Cover of the book Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) by William H Lesser
Cover of the book Special Computer Architectures for Pattern Processing by William H Lesser
Cover of the book Power Electronic Converters by William H Lesser
Cover of the book Encyclopedia of Computer Science and Technology by William H Lesser
Cover of the book RF and Microwave Semiconductor Device Handbook by William H Lesser
Cover of the book CRC Handbook of Chromatography by William H Lesser
Cover of the book Flight Stress by William H Lesser
Cover of the book Handbook of Small Animal Imaging by William H Lesser
Cover of the book Biochemistry of Women by William H Lesser
Cover of the book Biofiltration for Air Pollution Control by William H Lesser
Cover of the book Nanocrystal Quantum Dots by William H Lesser
Cover of the book Food Toxicology by William H Lesser
Cover of the book Computer System and Network Security by William H Lesser
Cover of the book Applied Calculus of Variations for Engineers by William H Lesser
Cover of the book Spectral and Scattering Theory for Second Order Partial Differential Operators by William H Lesser
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy