Marketing Machine: The Secret History of the Future of Marketing (R O I)

Business & Finance
Cover of the book Marketing Machine: The Secret History of the Future of Marketing (R O I) by Guy R. Powell, Lulu Publishing Services
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guy R. Powell ISBN: 9781483489209
Publisher: Lulu Publishing Services Publication: September 29, 2018
Imprint: Lulu Publishing Services Language: English
Author: Guy R. Powell
ISBN: 9781483489209
Publisher: Lulu Publishing Services
Publication: September 29, 2018
Imprint: Lulu Publishing Services
Language: English

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: • needs to be a machine. • needs to be agile. • needs to be prepared for the future. • must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: • needs to be a machine. • needs to be agile. • needs to be prepared for the future. • must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

More books from Lulu Publishing Services

Cover of the book The Holistic Manifesto: Centre-Left Policies for the Twenty-First Century by Guy R. Powell
Cover of the book Zero the Slightly Clumsy Elf by Guy R. Powell
Cover of the book Perspectives On Aro History & Civilization: The Splendour of a Great Past by Guy R. Powell
Cover of the book The Whole Shebang by Guy R. Powell
Cover of the book Sacred Reflections: Meditations On the Holy Bible In the Windows of Saint Mary of Redford Catholic Church by Guy R. Powell
Cover of the book Sirius-ly Rich: A Tribute to the City of Cleveland, Ohio, the Brightest Star In the Northern Hemisphere by Guy R. Powell
Cover of the book Miner One: Virtually Yours by Guy R. Powell
Cover of the book Fenianism: The Toronto Reaction 1858-1868 by Guy R. Powell
Cover of the book A D H D: Who’s Losing Whose Mind? (from a Frazzled Mama’s Perspective) by Guy R. Powell
Cover of the book Death At the Doorstep: A Karin Niemi Novel by Guy R. Powell
Cover of the book The Marriage God Put Back Together by Guy R. Powell
Cover of the book Adventures With Sydney: Outside the Magical Window by Guy R. Powell
Cover of the book Is Life Worth Living Without Labs? by Guy R. Powell
Cover of the book Your Eyes That Told Me Yes by Guy R. Powell
Cover of the book A Balanced Apocalypse by Guy R. Powell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy