Marketing Management and Communications in the Public Sector

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Marketing Management and Communications in the Public Sector by Martial Pasquier, Jean-Patrick Villeneuve, Taylor and Francis
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Author: Martial Pasquier, Jean-Patrick Villeneuve ISBN: 9781317222606
Publisher: Taylor and Francis Publication: August 18, 2017
Imprint: Routledge Language: English
Author: Martial Pasquier, Jean-Patrick Villeneuve
ISBN: 9781317222606
Publisher: Taylor and Francis
Publication: August 18, 2017
Imprint: Routledge
Language: English

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

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