Marketing Management in Asia.

Business & Finance, Marketing & Sales, International, Research, Multilevel
Cover of the book Marketing Management in Asia. by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136303814
Publisher: Taylor and Francis Publication: January 4, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136303814
Publisher: Taylor and Francis
Publication: January 4, 2013
Imprint: Routledge
Language: English

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

More books from Taylor and Francis

Cover of the book Freedom in the World: 2001-2002 by
Cover of the book Sustainable Food Systems by
Cover of the book Myths of Childhood by
Cover of the book Emerging Afrikan Survivals by
Cover of the book Quality Tourism Experiences by
Cover of the book The Transformation of a Peasant Economy by
Cover of the book Social and Emotional Adjustment and Family Relations in Ethnic Minority Families by
Cover of the book State against Civil Society by
Cover of the book Myth, Protest and Struggle in Okinawa by
Cover of the book Statistical Sampling and Risk Analysis in Auditing by
Cover of the book Using Anthropology in the World by
Cover of the book An Introduction to Criminological Theory by
Cover of the book Governing Hybrid Organisations by
Cover of the book Imagining Jewish Art by
Cover of the book The Design of Frontier Spaces by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy