| Author: | Andrew Crane | ISBN: | 9781134612741 |
| Publisher: | Taylor and Francis | Publication: | January 4, 2002 |
| Imprint: | Routledge | Language: | English |
| Author: | Andrew Crane |
| ISBN: | 9781134612741 |
| Publisher: | Taylor and Francis |
| Publication: | January 4, 2002 |
| Imprint: | Routledge |
| Language: | English |
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
