Marketing, Morality and the Natural Environment

Business & Finance, Marketing & Sales
Cover of the book Marketing, Morality and the Natural Environment by Andrew Crane, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew Crane ISBN: 9781134612741
Publisher: Taylor and Francis Publication: January 4, 2002
Imprint: Routledge Language: English
Author: Andrew Crane
ISBN: 9781134612741
Publisher: Taylor and Francis
Publication: January 4, 2002
Imprint: Routledge
Language: English

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

More books from Taylor and Francis

Cover of the book Formalism and Marxism by Andrew Crane
Cover of the book Legislatures of Small States by Andrew Crane
Cover of the book Rethinking Social Democracy in Western Europe by Andrew Crane
Cover of the book Borderlands in East and Southeast Asia by Andrew Crane
Cover of the book Consumption as an Investment by Andrew Crane
Cover of the book Pluriverse (Routledge Revivals) by Andrew Crane
Cover of the book Sexual Subjects by Andrew Crane
Cover of the book Cities and Literature by Andrew Crane
Cover of the book New Directions in Interest Group Politics by Andrew Crane
Cover of the book Contextual Frames of Reference in Translation by Andrew Crane
Cover of the book The Routledge History of Nineteenth-Century America by Andrew Crane
Cover of the book India's Naval Strategy and Asian Security by Andrew Crane
Cover of the book How to Become a Clinical Psychologist by Andrew Crane
Cover of the book The Cooperation Challenge of Economics and the Protection of Water Supplies by Andrew Crane
Cover of the book Environmental Commodities Markets and Emissions Trading by Andrew Crane
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy