Marketing Planning for the Pharmaceutical Industry

Business & Finance, Management & Leadership, Management
Cover of the book Marketing Planning for the Pharmaceutical Industry by John Lidstone, Janice MacLennan, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Lidstone, Janice MacLennan ISBN: 9781351919753
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author: John Lidstone, Janice MacLennan
ISBN: 9781351919753
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

More books from Taylor and Francis

Cover of the book Chaucer's Dead Body by John Lidstone, Janice MacLennan
Cover of the book The Geography of English Politics by John Lidstone, Janice MacLennan
Cover of the book The Global Lives of Things by John Lidstone, Janice MacLennan
Cover of the book Pueblo Style and Regional Architecture by John Lidstone, Janice MacLennan
Cover of the book Gandhi and Liberalism by John Lidstone, Janice MacLennan
Cover of the book Regulatory Theory and its Application to Trade Policy by John Lidstone, Janice MacLennan
Cover of the book God and Goodness by John Lidstone, Janice MacLennan
Cover of the book Collectivist Economics by John Lidstone, Janice MacLennan
Cover of the book The Korean War by John Lidstone, Janice MacLennan
Cover of the book Études for Architects by John Lidstone, Janice MacLennan
Cover of the book The European Union and E-Voting (Electronic Voting) by John Lidstone, Janice MacLennan
Cover of the book Innovation, Globalization and Firm Dynamics by John Lidstone, Janice MacLennan
Cover of the book Food Systems Governance by John Lidstone, Janice MacLennan
Cover of the book Living Zoroastrianism by John Lidstone, Janice MacLennan
Cover of the book Basic Metrology for ISO 9000 Certification by John Lidstone, Janice MacLennan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy