Marketing Principles Essentials

Business & Finance, Marketing & Sales
Cover of the book Marketing Principles Essentials by James Finch, Research & Education Association
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Author: James Finch ISBN: 9780738671383
Publisher: Research & Education Association Publication: June 28, 2012
Imprint: Research & Education Association Language: English
Author: James Finch
ISBN: 9780738671383
Publisher: Research & Education Association
Publication: June 28, 2012
Imprint: Research & Education Association
Language: English
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

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