Marketing Research

Delivering Customer Insight

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing Research by Alan Wilson, Macmillan Education UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alan Wilson ISBN: 9781352001129
Publisher: Macmillan Education UK Publication: November 19, 2018
Imprint: Red Globe Press Language: English
Author: Alan Wilson
ISBN: 9781352001129
Publisher: Macmillan Education UK
Publication: November 19, 2018
Imprint: Red Globe Press
Language: English

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.

Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.

Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.

More books from Macmillan Education UK

Cover of the book Comparative Health Policy by Alan Wilson
Cover of the book Salman Rushdie by Alan Wilson
Cover of the book Working Together in Theatre by Alan Wilson
Cover of the book Language in Business, Language at Work by Alan Wilson
Cover of the book C.S. Lewis by Alan Wilson
Cover of the book An Introduction to Medieval English Literature by Alan Wilson
Cover of the book Much Ado About Nothing by Alan Wilson
Cover of the book A Midsummer Night's Dream by Alan Wilson
Cover of the book Best Practice with Children and Families by Alan Wilson
Cover of the book Managing Knowledge Work and Innovation by Alan Wilson
Cover of the book A History of the Pacific Islands by Alan Wilson
Cover of the book A-Z of Professional Ethics by Alan Wilson
Cover of the book Service User and Carer Involvement in Health and Social Care by Alan Wilson
Cover of the book Hans Eysenck by Alan Wilson
Cover of the book Counselling and Psychotherapy for Families in Times of Illness and Death by Alan Wilson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy