Marketing Rural Tourism
Experience and Enterprise
Business & Finance, Marketing & Sales, Research, Industries & Professions, Hospitality, Tourism & Travel
| Author: | Gunjan Saxena | ISBN: | 9781784710880 |
| Publisher: | Edward Elgar Publishing | Publication: | November 25, 2016 |
| Imprint: | Language: | English |
| Author: | Gunjan Saxena |
| ISBN: | 9781784710880 |
| Publisher: | Edward Elgar Publishing |
| Publication: | November 25, 2016 |
| Imprint: | |
| Language: | English |
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
