Marketing Strategies for Higher Education Institutions

Technological Considerations and Practices

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Leadership, Business & Finance, Marketing & Sales
Cover of the book Marketing Strategies for Higher Education Institutions by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466640177
Publisher: IGI Global Publication: May 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466640177
Publisher: IGI Global
Publication: May 31, 2013
Imprint: Business Science Reference
Language: English
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

More books from IGI Global

Cover of the book Violence and Society by
Cover of the book Handbook of Research on Cloud Computing and Big Data Applications in IoT by
Cover of the book Handbook of Research on Civic Engagement and Social Change in Contemporary Society by
Cover of the book Cases on Technology Integration in Mathematics Education by
Cover of the book Web 2.0-Based E-Learning by
Cover of the book Emerging Perspectives on the Mobile Content Evolution by
Cover of the book Emerging Innovations in Wireless Networks and Broadband Technologies by
Cover of the book Virtual Learning Environments by
Cover of the book Socio-Cybernetic Study of God and the World-System by
Cover of the book Video Surveillance Techniques and Technologies by
Cover of the book Integrating Art and Creativity into Business Practice by
Cover of the book Technological Change and Societal Growth by
Cover of the book Handbook of Research on Social Entrepreneurship and Solidarity Economics by
Cover of the book Advanced Methods for Complex Network Analysis by
Cover of the book Computer Vision and Image Processing in Intelligent Systems and Multimedia Technologies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy