Marketing Strategies for Higher Education Institutions

Technological Considerations and Practices

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Leadership, Business & Finance, Marketing & Sales
Cover of the book Marketing Strategies for Higher Education Institutions by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466640177
Publisher: IGI Global Publication: May 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466640177
Publisher: IGI Global
Publication: May 31, 2013
Imprint: Business Science Reference
Language: English
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

More books from IGI Global

Cover of the book Handbook of Research on Modernization and Accountability in Public Sector Management by
Cover of the book Ethical Issues and Security Monitoring Trends in Global Healthcare by
Cover of the book Cases on Enterprise Information Systems and Implementation Stages by
Cover of the book Semi-Automatic Ontology Development by
Cover of the book Digital Currency by
Cover of the book Meta-Heuristics Optimization Algorithms in Engineering, Business, Economics, and Finance by
Cover of the book Reliability in Power Electronics and Electrical Machines by
Cover of the book Cases on Building Quality Distance Delivery Programs by
Cover of the book Extending the Principles of Flipped Learning to Achieve Measurable Results by
Cover of the book Soft Computing Techniques and Applications in Mechanical Engineering by
Cover of the book Emerging Innovations in Agile Software Development by
Cover of the book Supporting Multiculturalism and Gender Diversity in University Settings by
Cover of the book Succession Planning and Implementation in Libraries by
Cover of the book Handbook of Research on Ergonomics and Product Design by
Cover of the book Competition, Strategy, and Modern Enterprise Information Systems by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy