Marketing the Museum

Nonfiction, Social & Cultural Studies, Social Science, Archaeology, Business & Finance, Industries & Professions
Cover of the book Marketing the Museum by Fiona Mclean, Taylor and Francis
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Author: Fiona Mclean ISBN: 9781134743155
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author: Fiona Mclean
ISBN: 9781134743155
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.

The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?

In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.

The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?

In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

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