Marketing Through Turbulent Times

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Marketing Through Turbulent Times by Jenny Darroch, Palgrave Macmillan UK
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Author: Jenny Darroch ISBN: 9780230251182
Publisher: Palgrave Macmillan UK Publication: October 23, 2009
Imprint: Palgrave Macmillan Language: English
Author: Jenny Darroch
ISBN: 9780230251182
Publisher: Palgrave Macmillan UK
Publication: October 23, 2009
Imprint: Palgrave Macmillan
Language: English

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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