Marketing Today's Academic Library

A Bold New Approach to Communicating with Students

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Reference
Cover of the book Marketing Today's Academic Library by Brian Mathews, ALA Editions
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Mathews ISBN: 9780838991558
Publisher: ALA Editions Publication: January 1, 2009
Imprint: ALA Editions Language: English
Author: Brian Mathews
ISBN: 9780838991558
Publisher: ALA Editions
Publication: January 1, 2009
Imprint: ALA Editions
Language: English

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectations Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectations Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

More books from ALA Editions

Cover of the book The Readers’ Advisory Handbook by Brian Mathews
Cover of the book Interlibrary Loan Practices Handbook by Brian Mathews
Cover of the book Object Reuse and Exchange (OAI-ORE) by Brian Mathews
Cover of the book Urban Teens in the Library by Brian Mathews
Cover of the book Listening to Learn: Audiobooks Supporting Literacy by Brian Mathews
Cover of the book Semantic Web Technologies and Social Searching for Librarians: (THE TECH SET® #20) by Brian Mathews
Cover of the book A Librarian’s Guide to an Uncertain Job Market by Brian Mathews
Cover of the book Web Scale Discovery Services by Brian Mathews
Cover of the book College Libraries and Student Culture by Brian Mathews
Cover of the book Library Management Tips that Work by Brian Mathews
Cover of the book Privacy and Confidentiality Issues by Brian Mathews
Cover of the book Drupal in Libraries: (THE TECH SET® #14) by Brian Mathews
Cover of the book Connecting Boys with Books 2 by Brian Mathews
Cover of the book Fundamentals of Collection Development and Management by Brian Mathews
Cover of the book Serving Boys through Readers’ Advisory by Brian Mathews
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy