Martin Hardware

Customer Service in the Real World

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book Martin Hardware by J. Gunnar Grey, Dingbat Publishing
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Author: J. Gunnar Grey ISBN: 9781940520339
Publisher: Dingbat Publishing Publication: February 9, 2015
Imprint: Language: English
Author: J. Gunnar Grey
ISBN: 9781940520339
Publisher: Dingbat Publishing
Publication: February 9, 2015
Imprint:
Language: English

When a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?

But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?

But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.

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