Martin Hardware
Customer Service in the Real World
Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
| Author: | J. Gunnar Grey | ISBN: | 9781940520339 |
| Publisher: | Dingbat Publishing | Publication: | February 9, 2015 |
| Imprint: | Language: | English |
| Author: | J. Gunnar Grey |
| ISBN: | 9781940520339 |
| Publisher: | Dingbat Publishing |
| Publication: | February 9, 2015 |
| Imprint: | |
| Language: | English |
When a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?
But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.
When a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?
But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.
