Master Data Management in Practice
Achieving True Customer MDM
Business & Finance, Management & Leadership, Decision Making & Problem Solving
| Author: | Dalton Cervo, Mark Allen | ISBN: | 9781118085684 |
| Publisher: | Wiley | Publication: | May 25, 2011 |
| Imprint: | Wiley | Language: | English |
| Author: | Dalton Cervo, Mark Allen |
| ISBN: | 9781118085684 |
| Publisher: | Wiley |
| Publication: | May 25, 2011 |
| Imprint: | Wiley |
| Language: | English |
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
