Mastering Fashion Marketing
Business & Finance, Industries & Professions, Industries, Marketing & Sales
| Author: | Tim Jackson, David Shaw | ISBN: | 9781137213464 |
| Publisher: | Palgrave Macmillan | Publication: | December 22, 2008 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Tim Jackson, David Shaw |
| ISBN: | 9781137213464 |
| Publisher: | Palgrave Macmillan |
| Publication: | December 22, 2008 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
