Mastering Major Account Selling

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Reference & Language, Education & Teaching
Cover of the book Mastering Major Account Selling by Richard Ruff, Janet Spirer, Sutton Business Press
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Author: Richard Ruff, Janet Spirer ISBN: 9780975892329
Publisher: Sutton Business Press Publication: June 19, 2013
Imprint: Sutton Business Press Language: English
Author: Richard Ruff, Janet Spirer
ISBN: 9780975892329
Publisher: Sutton Business Press
Publication: June 19, 2013
Imprint: Sutton Business Press
Language: English
Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts.

Three core sales performance skills are addressed in Chapter 1 – asking questions, active listening and positioning your capabilities.

Best practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts.

Three core sales performance skills are addressed in Chapter 1 – asking questions, active listening and positioning your capabilities.

Best practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.

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