McLuhan’s Children

The Greenpeace Message and the Media

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Policy, Social Science

• Author: Stephen Dale
• ISBN: 9781926662176
• Publisher: Between the Lines
• Publication: September 17, 1996
• Imprint: Between the Lines
• Language: English

McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.