Measurement of Sensory and Cultural Influences on Haptic Quality Perception of Vehicle Interiors

Nonfiction, Science & Nature, Technology, Reference
Cover of the book Measurement of Sensory and Cultural Influences on Haptic Quality Perception of Vehicle Interiors by Alexander Walter van Laack, van Laack GmbH
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Author: Alexander Walter van Laack ISBN: 9783936624267
Publisher: van Laack GmbH Publication: July 4, 2014
Imprint: Language: English
Author: Alexander Walter van Laack
ISBN: 9783936624267
Publisher: van Laack GmbH
Publication: July 4, 2014
Imprint:
Language: English
The success of today's products is no longer only determined by their technical superiority, but especially by subjective factors, such as the perceived quality. For several years now, this trend has been also present in the automotive industry. Currently, the perceived quality is one of the most important purchasing criteria, which is strongly influenced by visual and haptic perception, as well as culture. In order to improve the customers' percep¬tion of car interiors and to support the communication between the automotive manufac¬turers and their suppliers, it is crucial to implement measurement methodologies, which can quantify the customer perceived quality through measurement values.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The success of today's products is no longer only determined by their technical superiority, but especially by subjective factors, such as the perceived quality. For several years now, this trend has been also present in the automotive industry. Currently, the perceived quality is one of the most important purchasing criteria, which is strongly influenced by visual and haptic perception, as well as culture. In order to improve the customers' percep¬tion of car interiors and to support the communication between the automotive manufac¬turers and their suppliers, it is crucial to implement measurement methodologies, which can quantify the customer perceived quality through measurement values.

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