Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book Measuring Customer Experience by Philipp Klaus, Palgrave Macmillan UK
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Author: Philipp Klaus ISBN: 9781137375469
Publisher: Palgrave Macmillan UK Publication: November 19, 2014
Imprint: Palgrave Macmillan Language: English
Author: Philipp Klaus
ISBN: 9781137375469
Publisher: Palgrave Macmillan UK
Publication: November 19, 2014
Imprint: Palgrave Macmillan
Language: English

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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