Media Economics

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Media Economics by Stuart Cunningham, Terry Flew, Adam Swift, Macmillan Education UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stuart Cunningham, Terry Flew, Adam Swift ISBN: 9781137516077
Publisher: Macmillan Education UK Publication: May 1, 2015
Imprint: Red Globe Press Language: English
Author: Stuart Cunningham, Terry Flew, Adam Swift
ISBN: 9781137516077
Publisher: Macmillan Education UK
Publication: May 1, 2015
Imprint: Red Globe Press
Language: English

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two ‘heterodox’ approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two ‘heterodox’ approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of Media and Communication Studies, as well as those from Economics, Policy Studies, Business Studies and Marketing backgrounds with an interest in the media.

More books from Macmillan Education UK

Cover of the book Ethics and Values in Social Research by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Shakespeare and Gender in Practice by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book A History of Australia by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Learning in Practice for Nursing Students by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Myth and Fairy Tale in Contemporary Women's Fiction by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Crime Fiction since 1800 by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Webster: The White Devil by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book The Lean PhD by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Global Journalism by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Report Writing by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book A History of Modern Tourism by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Planning World Cities by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book Britain Had Talent by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book A Brief Introduction to Social Work Theory by Stuart Cunningham, Terry Flew, Adam Swift
Cover of the book A History of Conservative Politics Since 1830 by Stuart Cunningham, Terry Flew, Adam Swift
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy