Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.
Nonfiction, Reference & Language, Language Arts, Journalism
| Author: | Dennis F. Herrick | ISBN: | 9780826351647 |
| Publisher: | University of New Mexico Press | Publication: | August 15, 2012 |
| Imprint: | University of New Mexico Press | Language: | English |
| Author: | Dennis F. Herrick |
| ISBN: | 9780826351647 |
| Publisher: | University of New Mexico Press |
| Publication: | August 15, 2012 |
| Imprint: | University of New Mexico Press |
| Language: | English |
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
