Media Management Review

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Media Management Review by , Taylor and Francis
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Author: ISBN: 9781136487224
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136487224
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

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