Media, Organizations and Identity

Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Media, Organizations and Identity by Lilie Chouliaraki, Palgrave Macmillan UK
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Author: Lilie Chouliaraki ISBN: 9780230248397
Publisher: Palgrave Macmillan UK Publication: December 9, 2009
Imprint: Palgrave Macmillan Language: English
Author: Lilie Chouliaraki
ISBN: 9780230248397
Publisher: Palgrave Macmillan UK
Publication: December 9, 2009
Imprint: Palgrave Macmillan
Language: English

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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