Media, Organizations and Identity

Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Media, Organizations and Identity by Lilie Chouliaraki, Palgrave Macmillan UK
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Author: Lilie Chouliaraki ISBN: 9780230248397
Publisher: Palgrave Macmillan UK Publication: December 9, 2009
Imprint: Palgrave Macmillan Language: English
Author: Lilie Chouliaraki
ISBN: 9780230248397
Publisher: Palgrave Macmillan UK
Publication: December 9, 2009
Imprint: Palgrave Macmillan
Language: English

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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