Media Relations in Property

Nonfiction, Reference & Language, Law, Commercial, Science & Nature, Technology, Construction & Construction Trades
Cover of the book Media Relations in Property by Graham Norwood, Kim Tasso, CRC Press
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Author: Graham Norwood, Kim Tasso ISBN: 9781135330897
Publisher: CRC Press Publication: February 25, 2014
Imprint: Estates Gazette Language: English
Author: Graham Norwood, Kim Tasso
ISBN: 9781135330897
Publisher: CRC Press
Publication: February 25, 2014
Imprint: Estates Gazette
Language: English

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do's and don'ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

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Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

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