Media Relations in Property

Nonfiction, Reference & Language, Law, Commercial, Science & Nature, Technology, Construction & Construction Trades
Cover of the book Media Relations in Property by Graham Norwood, Kim Tasso, CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Graham Norwood, Kim Tasso ISBN: 9781135330897
Publisher: CRC Press Publication: February 25, 2014
Imprint: Estates Gazette Language: English
Author: Graham Norwood, Kim Tasso
ISBN: 9781135330897
Publisher: CRC Press
Publication: February 25, 2014
Imprint: Estates Gazette
Language: English

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do's and don'ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

More books from CRC Press

Cover of the book Lipids of Pathogenic Fungi (1996) by Graham Norwood, Kim Tasso
Cover of the book Adaptive Thermal Comfort: Principles and Practice by Graham Norwood, Kim Tasso
Cover of the book Foundations of Safety Science by Graham Norwood, Kim Tasso
Cover of the book Handbook of Fiber Science and Technology Volume 2 by Graham Norwood, Kim Tasso
Cover of the book Cognitive Vehicular Networks by Graham Norwood, Kim Tasso
Cover of the book Electrical Calculations and Guidelines for Generating Stations and Industrial Plants by Graham Norwood, Kim Tasso
Cover of the book Renewable Energy Systems from Biomass by Graham Norwood, Kim Tasso
Cover of the book Building Contract Claims and Disputes by Graham Norwood, Kim Tasso
Cover of the book BIM and Quantity Surveying by Graham Norwood, Kim Tasso
Cover of the book Rockbursts in Coal Mines and Their Prevention by Graham Norwood, Kim Tasso
Cover of the book Aesthetic Clinic Marketing in the Digital Age by Graham Norwood, Kim Tasso
Cover of the book Damping of Vibrations by Graham Norwood, Kim Tasso
Cover of the book RF Circuit Design Techniques for MF-UHF Applications by Graham Norwood, Kim Tasso
Cover of the book Construction Methods and Planning by Graham Norwood, Kim Tasso
Cover of the book Technology, Design and Process Innovation in the Built Environment by Graham Norwood, Kim Tasso
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy