Media Relations in Property

Nonfiction, Reference & Language, Law, Commercial, Science & Nature, Technology, Construction & Construction Trades
Cover of the book Media Relations in Property by Graham Norwood, Kim Tasso, CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Graham Norwood, Kim Tasso ISBN: 9781135330897
Publisher: CRC Press Publication: February 25, 2014
Imprint: Estates Gazette Language: English
Author: Graham Norwood, Kim Tasso
ISBN: 9781135330897
Publisher: CRC Press
Publication: February 25, 2014
Imprint: Estates Gazette
Language: English

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do's and don'ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

More books from CRC Press

Cover of the book Signals and Systems by Graham Norwood, Kim Tasso
Cover of the book What Works for GE May Not Work for You by Graham Norwood, Kim Tasso
Cover of the book Instrument Engineers' Handbook, Volume 3 by Graham Norwood, Kim Tasso
Cover of the book Mobile Barrages and Intakes on Sediment Transporting Rivers by Graham Norwood, Kim Tasso
Cover of the book Obstetric Evidence Based Guidelines by Graham Norwood, Kim Tasso
Cover of the book Handbook of Chromatography Volume II (1990) by Graham Norwood, Kim Tasso
Cover of the book Electronic Systems Maintenance Handbook by Graham Norwood, Kim Tasso
Cover of the book A Mathematica Primer for Physicists by Graham Norwood, Kim Tasso
Cover of the book Oracle Business Intelligence and Essbase Solutions Guide by Graham Norwood, Kim Tasso
Cover of the book Chemical Reagents for Protein Modification by Graham Norwood, Kim Tasso
Cover of the book Crop Protection Strategies For Subsistence Farmers by Graham Norwood, Kim Tasso
Cover of the book Faber & Kell's Heating and Air-Conditioning of Buildings by Graham Norwood, Kim Tasso
Cover of the book How to Cheat in Maya by Graham Norwood, Kim Tasso
Cover of the book DC Power Supplies by Graham Norwood, Kim Tasso
Cover of the book Simulation Methodology for Statisticians, Operations Analysts, and Engineers (1988) by Graham Norwood, Kim Tasso
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy