Media Relations in Property

Nonfiction, Reference & Language, Law, Commercial, Science & Nature, Technology, Construction & Construction Trades
Cover of the book Media Relations in Property by Graham Norwood, Kim Tasso, CRC Press
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Author: Graham Norwood, Kim Tasso ISBN: 9781135330897
Publisher: CRC Press Publication: February 25, 2014
Imprint: Estates Gazette Language: English
Author: Graham Norwood, Kim Tasso
ISBN: 9781135330897
Publisher: CRC Press
Publication: February 25, 2014
Imprint: Estates Gazette
Language: English

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do's and don'ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

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