Media Research Methods

Audiences, Institutions, Texts

Nonfiction, Social & Cultural Studies, Social Science, Methodology, Sociology
Cover of the book Media Research Methods by Ina Bertrand, Peter Hughes, Macmillan Education UK
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Author: Ina Bertrand, Peter Hughes ISBN: 9781137552167
Publisher: Macmillan Education UK Publication: October 13, 2017
Imprint: Red Globe Press Language: English
Author: Ina Bertrand, Peter Hughes
ISBN: 9781137552167
Publisher: Macmillan Education UK
Publication: October 13, 2017
Imprint: Red Globe Press
Language: English

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.

Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.

Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism. 

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