Media Research Methods

Understanding Metric and Interpretive Approaches

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Research
Cover of the book Media Research Methods by Dr. James A. Anderson, SAGE Publications
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Author: Dr. James A. Anderson ISBN: 9781483342535
Publisher: SAGE Publications Publication: September 21, 2011
Imprint: SAGE Publications, Inc Language: English
Author: Dr. James A. Anderson
ISBN: 9781483342535
Publisher: SAGE Publications
Publication: September 21, 2011
Imprint: SAGE Publications, Inc
Language: English

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

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