Meta-Luxury

Brands and the Culture of Excellence

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Meta-Luxury by M. Ricca, R. Robins, Palgrave Macmillan UK
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Author: M. Ricca, R. Robins ISBN: 9781137005663
Publisher: Palgrave Macmillan UK Publication: April 26, 2012
Imprint: Palgrave Macmillan Language: English
Author: M. Ricca, R. Robins
ISBN: 9781137005663
Publisher: Palgrave Macmillan UK
Publication: April 26, 2012
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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