Mexican Multinationals

Building Multinationals in Emerging Markets

Business & Finance, Economics, International, Industries & Professions, Industries
Cover of the book Mexican Multinationals by , Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781108570671
Publisher: Cambridge University Press Publication: October 31, 2018
Imprint: Cambridge University Press Language: English
Author:
ISBN: 9781108570671
Publisher: Cambridge University Press
Publication: October 31, 2018
Imprint: Cambridge University Press
Language: English

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

More books from Cambridge University Press

Cover of the book The Cambridge Companion to English Renaissance Tragedy by
Cover of the book Handbook of CTG Interpretation by
Cover of the book Problems in Quantum Mechanics by
Cover of the book Building Business in Post-Communist Russia, Eastern Europe, and Eurasia by
Cover of the book An Introduction to Genetic Engineering by
Cover of the book Conflict of Interest in Global, Public and Corporate Governance by
Cover of the book Religious Persecution and Political Order in the United States by
Cover of the book Poverty amid Plenty in the New India by
Cover of the book Contract Law Minimalism by
Cover of the book Nature's Trust by
Cover of the book Nonlinear Continuum Mechanics for Finite Element Analysis by
Cover of the book Roman Power by
Cover of the book CP Violation by
Cover of the book Political Change in Southeast Asia by
Cover of the book An Independent Study Guide to Reading Greek by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy