Microcelebrity Around the Globe

Approaches to Cultures of Internet Fame

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Computers, General Computing
Cover of the book Microcelebrity Around the Globe by , Emerald Publishing Limited
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Author: ISBN: 9781787567511
Publisher: Emerald Publishing Limited Publication: November 19, 2018
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787567511
Publisher: Emerald Publishing Limited
Publication: November 19, 2018
Imprint: Emerald Publishing Limited
Language: English

This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity.  

Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. 

Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity.  

Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. 

Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.

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